Portfolio: Strategic Content & Brand Work
This is a collection of projects that showcase my work in content strategy, storytelling, and brand growth.
Hi, I’m Bri Nightingale, a PMP-certified content strategist and brand builder. From musicians to mobile dog groomers, I help small businesses and creative teams clarify their message, grow their audience, and simplify their digital strategy.
Below are a few featured projects that highlight what I bring to the table.
The Carlile Family Band
GOAL:
Strengthen digital and in-person presence and increase fan engagement.
WHAT I HAVE DONE:
– Manage content strategy and execution across social platforms
– Grew Instagram to 10K+ followers, contributing to increased fan engagement
– Keep up to date on public (website) and internal tour calendars
– Coordinate pop-up show logistics and transportation
– Capture and edit stage, and back stage, content to support branding and booking efforts (pictured)
- Create show posters in Canva in collaboaration with artists
IMPACT:
The band gained wider visibility, secured higher-profile performances, and saw improved logistical flow and content consistency across platforms.
Cruz and Cuts Mobile Dog Grooming
GOAL:
Drive bookings, revenue, and professionalize digital presence.
WHAT I HAVE DONE:
– Built a custom website and wrote all copy and visual content (pictured to the right)
– Doubled monthly revenue within 2 months through service packaging and strategic presentation
– Gather and manage content creation (pictured to the left)
– Maintain a consistent waitlist of 15+ clients almost 1 year post-launch
IMPACT:
Doubled revenue in 2 months and built a stable waitlist of 15+ clients.
The Canine Life Coach
GOAL:
Launch new market presence in Salt Lake City.
WHAT I HAVE DONE:
– Designed and built a new website tailored to the dog trainer's evolving services (pictured to the right)
– Organized projects and adapted to learning new tools to meet specific creative needs
– Consulted on branding, layout, and user experience and gathered content to match branding (pictured to the left)
– Supported new client onboarding and email strategy post-launch
IMPACT:
Website functions as a complete system and brought in new client leads within 2 weeks.
Crazy Gnome Brewery
GOAL:
Build buzz for events and taproom traffic, and clearly promote new expansion.
WHAT I DID:
– Led weekly marketing and event planning meetings to align on taproom goals and campaigns
– Built a comprehensive events page (pictured to the left) and managed all private event bookings from inquiry to executio
– Captured and scheduled content across social platforms using Canva, Wix, and CapCut
– Brewed the taproom’s first-ever Pride beer in collaboration with the owner, celebrating inclusivity and community
– Helped lead marketing initiatives during expansion to a second taproom, maintaining brand voice across locations
IMPACT:
Improved event visibility and streamlined booking processes increased private event revenue by 15%. The Pride beer launch elevated the brand’s community presence and helped position Crazy Gnome as an inclusive, local-forward brewery during a period of exciting growth.
